This Week Hawaii

Convenience Is As Simple As ABC Stores: An Interview with Paul Kosasa

Hawaii • October 18, 2018

 By Kent Coules, This Week Publisher

My first question to ABC Stores President and CEO Paul Kosasa is about “convenience” because that’s the best word I can come up with to describe an ABC Store, even though it feels so inadequate. “Well, it IS convenience, but not in the American vision,” says Kosasa, son of founders Sidney and Minnie Kosasa. “It’s more like a mini department store; very disciplined, clean, with products never out of place.” 

Yeah, that’s it. But…is it?

If I had a dollar for every time a visitor to the islands asked me something to the effect of, “What’s the deal with the ABC Stores?” I’d be a rich man. I want to know why ABC makes such an impression on people that they want to know about a convenience store instead of, say, the best snorkeling beach. To address this question, I think about my own experiences in ABC Stores and I start wondering about the people who work there. Why is it that ABC associates act like they own the store? 

“We’re very proud of our people,” says Kosasa. “We make them feel a part of it—it’s their store.”

That’s easier said than done, I say. “Yes,” agrees Kosasa. “Competitors ask, too. More than anything, it’s about modeling behavior. Our managers start as associates. As managers, they engage in the ABC way of doing business. That means looking at everything from the customer point of view. We try to embed that into our culture.”

The Kosasa family’s history in the retail business can be traced back to Japanese immigrants Morita and Mitsue Kosasa, who opened M. Kosasa Kaimuki on 10th Avenue in 1917. The family business first expanded from a grocery store to a pharmacy when Mitsue encouraged son Sidney to become a pharmacist because drugstores made more than grocery stores. Sidney’s ABC epiphany, however, came when he attended a drugstore chain meeting in Miami, Florida, and saw the parallels between Miami as a strong tourist destination and Hawai‘i as one that was developing. In 1964, Kosasa opened the first ABC Store on Kalākaua Avenue and Beachwalk. 

The rest, as they say, is history. And based on my conversation with Paul Kosasa, I can say with confidence that the ABC story has many chapters left to write. But how exactly does a business bred of humble beginnings grow into such a successful enterprise? 

Kosasa points out cleanliness and organization as key to the ABC experience. “Products are never out of place. Our stores are immaculate. It’s basic, but something we pride ourselves on.”

Orientation and training classes get new employees acclimated to the “ABC way,” but Kosasa’s philosophy goes beyond daily expectations. “We teach employees about retirement planning when they’re young. My parents drilled us on the importance of savings. We try to offer our long term employees a secure, independent retirement.” 

Management does more than just teach—they contribute. Every employee is included in the company’s profit sharing plans, and the monies earned go directly into their retirement plan. “We also hold regular company-wide meetings and let everyone know how we’re performing,” says Kosasa. “Sharing our financial performance is motivating.”

As a result of these efforts, management turnover is almost zero. “Low turnover breeds success and differentiates us from the competition. We also promote almost exclusively from within. Our senior management team knows the business at the store level intimately. For example, our Human Resources Director started as a part-time cashier.”

Over the years, ABC Stores has widened its footprint to include stores in Guam, Saipan and Las Vegas. But expansion is not limited to the ABC format alone. More recently, Kosasa has led diversification efforts that include upscale grocery stores and restaurants. Island Country, Island Gourmet, Duke’s Lane in Waikīkī, Basalt Restaurant (Waikīkī), and the forthcoming Lineage Restaurant on Maui are all part of the growing ABC family of businesses.

I want to know why the venture into new business models when it would seem so much easier to continue expanding the core brand? “We like to experiment,” says Kosasa. “Doing the same thing over and over again breeds complacency. You have to take risks. We know that eventually our clientele will change. By expanding our expertise we’ve learned things that we’ve brought into the ABC Stores—and vice-versa. For instance, we now operate a centralized kitchen.”

I’m surprised to learn that Kosasa’s team approaches these new enterprises as more art than science. How did they go about designing the Island Country stores, for example? “We looked at magazine photos mostly. We approached it from the perspective of what we would want to see in an upscale grocery store. One design feature of Island Country is that we don’t have all the checkout stands lined up in one place. We spread them throughout the store.” 

I conclude my talk with Kosasa by asking what he’d like to say directly to our guests to Hawai‘i. “You’re supporting a local company. The money stays here. We’re generous to our employees and to the community.”

Well said, Paul Kosasa. Well said.

Road to Hana Guide: where to stop and what tosee
By Gavin Hillman March 29, 2025
Planning your Road to Hana adventure? Discover the best stops, waterfalls, beaches, and hidden gems along this scenic Maui drive.
By Cheryl Lee March 26, 2025
Kauai is full of breathtaking places to see! These are the most beautiful spots you need to visit!
By Cheryl Lee March 23, 2025
Feast on some of our favorite places to dine at on Kaua'i!
By Cheryl Lee March 23, 2025
Kaua'i is known for their steep cliffs, canyons and tropical rainforests. The island has over 50 miles of picturesque white sand beaches.
By Cheryl Lee March 13, 2025
Waimea Canyon is a spectacular nation treasure! The canyon rests at the end of a long, curvy and slowly ascending road up Highway 552-Koke‘e Road, ending at Koke‘e and Waimea Canyon State Parks.
March 5, 2025
A Legacy of Style, Family, and Island Spirit
By Gavin Hillman December 30, 2024
What is the best way to see Oahu’s North Shore? The not so simple answer is “It depends on your preference.” Choices you need to consider... 
Fireworks are displayed in front of a tall building
By Cheryl Lee July 27, 2024
Enjoy an amazing FREE Fireworks Show every Friday Night!
A black and white photo of a beach with buildings in the background.
By Maui January 9, 2024
A national historic landmark, the waterfront town of Lahaina has a rich history involving Hawaiian monarchs, missionaries and whalers. Lahaina served as the capital of the Hawaiian kingdom from 1820-1845 and in the middle 1800s, whalers came by the thousands to winter in the little seaport, anchoring their ships offshore. Lahaina’s colorful history and idyllic […]
Six pineapples are lined up in a row on a white surface.
By Hawaii December 28, 2022
by Fern Gavelek While tourism has replaced Hawaii agriculture as the state’s main economic engine, coffee, pineapple and macadamia nuts are still being cultivated in the Aloha State, plus a wide range of diversified crops such as cattle, aquaculture, floral/foliage products, veggies, fruits, honey, chocolate and vanilla. Mainland-based companies are also propagating year-round seed crops— […] The post Hawaii Agriculture – How It’s Shaped The State’s History appeared first on This Week Hawaii.
More Posts
Share by: